This is a set of marketing activities applied to the Web online (Web Channel).

The main activities of web marketing include the publication and promotion of a project so as to attract more visitors to familiarize themselves with the offered products/services.
To carry out these activities, SEO (Search Engine Optimization), SEM (Search Engine Marketing) and SMO (Social Media Optimization) specialists with experience with tools such as Google AdWords and Google Analytics, e -mail marketing, etc. are engaged.

In terms of costs and advantages, web marketing compared to traditional marketing is much more cost effective and reaches a wider utility.
Let’s look at these particular services:

SEO (Search Engine Optimization)
Optimization means to promote the quality and quantity of search engines traffic at your website. The aim is to improve the visibility of the website in various search engines in order to increase the number of visitors to increase the number of possible views/sales. In practice, we optimize individual pages of the site and its entire content using a variety of techniques such as, for example, the selection of keywords according to the statistics of Google AdWords. Site optimization is as important as having one.

SEM (Search Engine Marketing)
Promoting a website through online advertising campaigns, with the ultimate goal of obtaining the highest profitability for own money. Pay per click, Banner Campaign, and Affiliate Program are some of the necessary items to create a strategic marketing plan.

SMM (Social Media Marketing)
This service allows you to maintain close contacts with existing clients as well as establishing contacts with a number of potential new clients. Through a business blog, but mainly through custom profiles in the main social networks, including Facebook, Instagram, Google+, YouTube, Twitter, Snapchat, Pinterest, you could create an immediate and viral sharing of content according to the needs.

DEM (Direct Email Marketing)
Communicated commercial and promotional information of the company to the specific target audience (client type). Text messages with graphics that relate to each specific target audience will be designed.

Effective Web marketing strategy is based on a careful analysis of the specific market, adapted and studied offer on the precise needs of the client.